Products I’ve shipped, systems I’ve untangled, and the decisions behind them.
Showing all workFounder-led product · Design & engineering
Kinplan: collaborative known-donor planning
Live · Ongoing
Founded, designed and built a bilingual planning product with independent answers, shared review and a question-level AI guide that keeps decisions with participants.
View case study
ValPay · Shipped payments and payouts redesign
Make the figures trustworthy before widening the scope.
The problem
Payments, payouts and statements did not consistently agree.
The priority
Reporting consistency and clearer payment and payout workflows.
The tradeoff
Postpone low-incidence second-chargeback / pre-arbitration support.
Decision map · portfolio explanation, not a shipped interface capture.
ValPay
Payments product design
Shipped
A shipped payments and payouts reporting redesign: requirements, interface design, acceptance criteria and release approval, with reconciliation prioritised over low-incidence dispute support.
View case study
ValPay Labs · Partner platform
ValPay Partner Portal
Live
A secure, portfolio-scoped workspace that turns live financial data, statements, capital workflows, and access management into a clear self-serve partner experience.
View case study
Co-founder · Creative direction, design & build
Um, hello. A web studio with a point.
Live studio · November 2026–present
Co-founded a Montréal web studio and led creative direction, copy, design and build for its expressive bilingual website.
View case study
More working files
Non-profit
Canadian Artisan Dairy Alliance
Volunteer program work: reduced infrastructure costs, migrated to Google Workspace, built a new website, and implemented fundraising with Zeffy.
View case study
ValPay
Merchant onboarding
Onboarding process improvements supporting ~60% YoY growth in merchant go-lives in Q1 2025, followed by a UI/UX redesign later in 2025.
View case study
Platform migration · Knowledge & enablement
ValPay: support systems & self-service
Launched
Led CRM and support migrations, built merchant and partner help centres, and trained the teams using them.
View case study
Product ecosystem · ValPay
ValPay Labs: one home for every tool
A public front door for ValPay’s internal and partner products, bringing discovery, access, live status, and roadmap into one coherent suite.
View case study
ValPay Labs · Operations platform
ValPay Admin Console
Concept redesign
A concept refresh for internal operations, exploring clearer statements, transaction investigation, monitoring, and access-control workflows.
View case study
Brand identity · ValBill
ValBill product brand identity
A product brand identity that turns ValBill’s violet-and-ink character into a reusable visual, interface, and interaction language for billing and accounts-receivable products.
View case study
ValPay Labs · Workplace product
Deskly: hot-desk booking
Prototype
A workplace product for planning in-office days, booking from a live floor map, coordinating with teammates, and protecting shared desks with office-only check-in.
View case study
Product design · Valsoft
Valsoft Perks portal
Prototype
An employee perks sign-up portal with eligibility, bookings, and waitlists in one place, replacing scattered per-company sign-up sheets.
View case study
Product operations
AI-accelerated delivery
I use Claude and v0 to go from prototype to production faster, while keeping decisions grounded in real customer data.
View case study
ValPay
Merchant Capital
Embedded funding with Parafin and Adyen, expanding merchant access to capital while creating new revenue opportunities across ValPay’s partner ecosystem.
View case study
Systems improvement
Quieter support queues
Workflows, documentation, and automation that took real pressure off customer-facing teams.
View case study
Lightspeed
Go-to-market operations
Connected sales, finance, and legal workflows so deals moved faster with fewer errors.
View case study
Shopify
Merchant-first foundations
Thousands of merchant conversations and technical fixes. The foundation everything since is built on.
View case study
Website design & development
Hayden-Ali Ermilus: a bilingual practice website
Live website
Designed and built a bilingual Framer website for a massage therapy and Rolfing practice, with an interactive treatment guide and clear appointment paths.
View case study
Brand direction · Copy · Shopify design & build
Kingston Tallow: small-batch character, built for Shopify
Live Shopify store · Um, hello.
An Um, hello. project bringing brand direction, copy and a custom Shopify storefront together, with an interactive balm finder and clear product choices.
View case study


