Working files.

Working files.

Products I’ve shipped, systems I’ve untangled, and the decisions behind them.

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More working files

Non-profit

Canadian Artisan Dairy Alliance

Volunteer program work: reduced infrastructure costs, migrated to Google Workspace, built a new website, and implemented fundraising with Zeffy.

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ValPay

Merchant onboarding

Onboarding process improvements supporting ~60% YoY growth in merchant go-lives in Q1 2025, followed by a UI/UX redesign later in 2025.

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Platform migration · Knowledge & enablement

ValPay: support systems & self-service

Launched

Led CRM and support migrations, built merchant and partner help centres, and trained the teams using them.

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Product ecosystem · ValPay

ValPay Labs: one home for every tool

A public front door for ValPay’s internal and partner products, bringing discovery, access, live status, and roadmap into one coherent suite.

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ValPay Labs · Operations platform

ValPay Admin Console

Concept redesign

A concept refresh for internal operations, exploring clearer statements, transaction investigation, monitoring, and access-control workflows.

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Brand identity · ValBill

ValBill product brand identity

A product brand identity that turns ValBill’s violet-and-ink character into a reusable visual, interface, and interaction language for billing and accounts-receivable products.

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ValPay Labs · Workplace product

Deskly: hot-desk booking

Prototype

A workplace product for planning in-office days, booking from a live floor map, coordinating with teammates, and protecting shared desks with office-only check-in.

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Product design · Valsoft

Valsoft Perks portal

Prototype

An employee perks sign-up portal with eligibility, bookings, and waitlists in one place, replacing scattered per-company sign-up sheets.

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Product operations

AI-accelerated delivery

I use Claude and v0 to go from prototype to production faster, while keeping decisions grounded in real customer data.

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ValPay

Merchant Capital

Embedded funding with Parafin and Adyen, expanding merchant access to capital while creating new revenue opportunities across ValPay’s partner ecosystem.

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Systems improvement

Quieter support queues

Workflows, documentation, and automation that took real pressure off customer-facing teams.

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Lightspeed

Go-to-market operations

Connected sales, finance, and legal workflows so deals moved faster with fewer errors.

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Shopify

Merchant-first foundations

Thousands of merchant conversations and technical fixes. The foundation everything since is built on.

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Website design & development

Hayden-Ali Ermilus: a bilingual practice website

Live website

Designed and built a bilingual Framer website for a massage therapy and Rolfing practice, with an interactive treatment guide and clear appointment paths.

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Brand direction · Copy · Shopify design & build

Kingston Tallow: small-batch character, built for Shopify

Live Shopify store · Um, hello.

An Um, hello. project bringing brand direction, copy and a custom Shopify storefront together, with an interactive balm finder and clear product choices.

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Let’s make
it real.

Let’s make
it real.

Product ownership, from the difficult question to the working release. Based in Montréal. Open to remote roles, selective projects, and relocation for the right adventure.

Product ownership, from the difficult question to the working release. Based in Montréal. Open to remote roles, selective projects, and relocation for the right adventure.